I believe in the alchemy-like power of design to create a brighter more thoughtful world where authenticity, creativity and innovation connect visionary ideas with what matters most—people.

As a versatile designer and art director with over 15 years of experience, I harness the power of color theory, print patterns, photography, typography, and illustration to create impactful designs that elevate emerging brands. My journey began in California's dynamic Bay Area, where I served as Art Director at Goodby, Silverstein & Partners, collaborating with industry leaders to craft award-winning campaigns for global brands like Frito Lay, Rolling Rock, and Elizabeth Arden. I later transitioned to in-house roles, strengthening brand connections between marketing and product for trailblazing tech startups TaskRabbit and ZipRecruiter, establishing their identities through strategic design that fostered engagement and trust.

Since 2015, I have cultivated a thriving freelance practice, partnering with clients to clarify and articulate their brand visions. Working seamlessly with in-house teams at agencies such as Manual and DDB, I've contributed to successful pitches and campaign deliverables, helping secure business from clients like Shaklee, Din, and the Knoxville Chamber of Commerce. Additionally, as a contributor to the Proef Trend Research group, I analyze cultural shifts and assist clients in integrating key insights across the sporting goods, fashion, and beauty industries.

I believe in using design to distill vital information and foster empathy-driven engagement, crafting a brighter, more thoughtful world where authenticity, creativity, and innovation connect everything from products to protests with what truly matters—people.