Avana + Owala

Avana and Owala are two of several brands beneath the Blender Bottle umbrella. The line is targeted towards a specific audience, the adventurous and trend savvy millenial. You know who I’m talking about. They’re all over instagram.   

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Trend Research + Design

Inspired by fluidity, nature and aspirational travel, these textural patterns were created as expressive brand statements that would appeal to the Avana customer. Future-thinking trend research informed the designs from creation to curation.