︎


Din


Unlike other meal kit delivery services, Din sources recipes from restaurant chefs instead of an in-house culinary team. The menu changes weekly based on the season and restaurant partnerships. Home chefs prepare restuarant quality food in just 20 minutes!

Cook like a restuarant at home.

Role
Art Direction / Graphic Design

01/
Strategy

Quality of food and experience differentiates Din from other meal delivery services. Our design approach leaned on editorial themes to elevate customer perceptions of the brand and encourage conversation within the community.

Quality
Human
Aspirational
Experience




02/
Translation

Artful photography of irresistible dishes and fresh ingredients are paired with images highlighting the human aspect of food; chefs, farmers and the home cooks feeding their families. Dark textural backgrounds and light scenes communiate the easy luxury of the Din product while providing space for minimal designs that allow the product to be the focus.