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Monreaux


Function meets fashion in these well researched bags by former Nike designer John Monroe McGuire.

A Monreaux is made to wear, not to carry. 

Role
Art Direction / Graphic Design / Strategy
Partners
︎︎︎ Proef
01/
Strategy

Monreaux has reinvented, tailored and perfected the fashion backpack. The sheer beauty of a Monreaux leather backpack stands alone, yet the ergonomic design is made for the woman on the move. Empower your daily ritual with actual comfort, functionality, and beauty. No compromises.

Quality
Beauty in Function
Innovation
Inclusivity

02/
Translation

Design for the Monreaux brand communicates the uplifting quality of beauty within function. The brand kit includes a progressive logo system of layered lines celebrating simplicity and process. Lush photography showcases the full spectrum of bodies and illustrates the brand’s commitment to designing for the actual female form. Their neutral color palette was inspired by materials and skin tones.