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Wild Child Play
Children need to make messes, be loud, break things and roam free. An interactive immersive art gallery and education platform for young children in California’s Bay Area, Wild Child Play provides innovative playspaces designed to encourage confidence, unbridled exploration, self-directed learning and wholehearted curiosity.
Wild Child Play is where the littles let loose!
Role
Art Direction / Graphic Design / Strategy
Art Direction / Graphic Design / Strategy
Partners
︎︎︎ Studio Sara Haag
︎︎︎ Brave Design
︎︎︎ Skiff Design
︎︎︎ Studio Sara Haag
︎︎︎ Brave Design
︎︎︎ Skiff Design
01/
Strategy
Educators, Artists and Designers worked in close collaboration to provide better, more engaging play spaces for young toddlers. Having a clear understanding of what children want was essential in our efforts to create a space where littles were truly at the heart of our decisions.
We created a toddler focus group who made final decisions on color palette, logos and branded characters!
Strategy
Educators, Artists and Designers worked in close collaboration to provide better, more engaging play spaces for young toddlers. Having a clear understanding of what children want was essential in our efforts to create a space where littles were truly at the heart of our decisions.
We created a toddler focus group who made final decisions on color palette, logos and branded characters!
Child-Centric Hospitality
Innovation
Sustainability
Thoughtfulness
02/
Translation
We embraced a design system with flexibility and assets were created with possibility in mind. Artists were invited to create unique installations using our logo and organic shapes morphed into characters, furniture and, well, whatever could be imagined!
Translation
We embraced a design system with flexibility and assets were created with possibility in mind. Artists were invited to create unique installations using our logo and organic shapes morphed into characters, furniture and, well, whatever could be imagined!
