I believe in the alchemical power of design to create a brighter and more thoughtful world, where authenticity, creativity and innovation connect visionary ideas with what matters most—people.
Brand identity / Graphic design
Open North
A visual brand system for and organization working to evolve and co-evolving data ecosystems to ensure they are equitable for everyone.
Art direction / Graphic design
Din
Art direction and graphic design for a meal kit delivery service providing a chef level cooking experience at home.
Art direction / Brand identity / Graphic design
Wild Child
Playful identity, graphic and exhibit design for an immersive art gallery built for toddlers. Wild Child is where the littles let loose!
Art direction / Graphic design
Knoxville Commerce
Knoxville launches a campaign to unite their growing industries, attract new businesses and entice a broader talent pool.
Art direction / Brand identity
Shaklee
Transforming Shaklee into modern, relevant brand for a younger, more social savvy customer.
Brand identity / Graphic design
Crushroom
Music transcends platform sharing limitations in this visual branding for socially driven music streaming service Crushroom.
As a versatile art director and designer, I fuse color theory, print pattern, typography and illustration to create impactful designs that elevate emerging brands.
In California's dynamic Bay Area, I was art director at Goodby, Silverstein & Partners, creating award-winning campaigns with industry leaders for global brands Elizabeth Arden, Rolling Rock, and Frito Lay. I joined trailblazing tech startups TaskRabbit and ZipRecruiter to establish brand identities that fostered engagement and trust through strategic design, and a holistic system connecting marketing and product.
Now, I partner with clients to clarify and articulate their brand visions. Working seamlessly with teams at agencies like Manual and DDB, I contribute to successful pitches and campaign deliverables, winning business from clients like Shaklee, Din, and the Knoxville Chamber of Commerce. As head of visual strategy at the Proef Trend Research group, I analyze cultural shifts and help clients integrate key insights across the fashion, beauty and sporting goods industries.
My work distills vital information and fosters empathy-driven engagement. I want to craft a brighter, more thoughtful world where authenticity, creativity, and innovation connect us.
AREAS OF EXPERTISE
