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Wild Child
Children need to make messes, be loud, break things and roam free. An interactive immersive art gallery and education platform for young children in California’s Bay Area, Wild Child Play provides innovative playspaces designed to encourage unbridled exploration and self-directed learning.
Wild Child Play is where the littles let loose!
ART DIRECTION / BRAND DESIGN / GRAPHIC DESIGN
COLLABORATORS
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Strategy
Educators, Artists and Designers worked in close collaboration to provide better, more engaging play spaces for young toddlers.
We embraced a design system with flexibility and produced assets with possibility in mind. Artists were invited to create unique installations using our logo and organic shapes morphed into characters, furniture and, well, whatever could be imagined! Our toddler focus group made final decisions on color palette, logos and branded characters.
Child-Centric Hospitality
Innovation
Sustainability
Thoughtfulness
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Even at our littlest we learn the most through story telling. We designed Wild Child Play specific characters with thoughtful capabilities to engage children in activities focused on self-awareness, environment exploration, and variations on being. These activities were collected in a book for parents to continue working with their littles on the important themes they encountered at Wild Child Play beyond their visit.
