![](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/924d4c44-fd80-4dd2-ba3c-8a30c3478299/Hero.jpg)
Print Pattern for Owala + Avanna
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![ColorStudy_Large.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/371f6830-c515-46ea-be1a-fb9112057d7e/ColorStudy_Large.png)
![ColorStudy3.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/0c3e70af-1337-4aad-b4ee-a2e0c15b34d4/ColorStudy3.png)
![ColorStudy4.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/358d3366-9c71-4e75-a033-1d650d122f77/ColorStudy4.png)
![ColorStudy1.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/20d043d6-fc68-4aa4-9eed-4bd14a6ab01f/ColorStudy1.png)
![ColorStudy2.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/b3db38c7-3696-40bb-8b61-6dd541482774/ColorStudy2.png)
![ColorStudy5.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/576610dd-845d-424c-886a-579dd03ec976/ColorStudy5.png)
![ColorStudy6.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/af336873-7e47-47f2-879c-2ac661edf3d4/ColorStudy6.png)
![ColorStudy7.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/522b1e08-bc4c-4a39-a7d9-85d2b5f0f958/ColorStudy7.png)
![ColorStudy8.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/6e805e38-0c4d-456e-a6cf-ca917de5cc38/ColorStudy8.png)
![ColorStudy9.png](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/6587647e-c787-4dfa-9b7b-8179c38d69d3/ColorStudy9.png)
A Color Based Strategy
Use of unexpected and often clashing colors is at the heart of the Owala brand. We wanted our print patterns to embrace a similar approach. Our first step in development was to create a library of color palettes we could use to create seasonal offerings and inform our designs. These bold and distinctive combinations were based on emerging color trends and predictive analysis.
![Psychedelic.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/2a320ff7-6792-4060-a7ff-e0b88a2dab79/Psychedelic.jpg)
![Shibori.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/fa1ac6fd-cd15-4d6d-b6fa-46d036e01f8d/Shibori.jpg)
![ColorfulCamo.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/9c9c147f-f2ec-4b91-9c2c-8151df15c35b/ColorfulCamo.jpg)
![Daisies3.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/421b74fe-f9bc-426f-9544-7f9d39a0e1dd/Daisies3.jpg)
![MarbleOvals.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/e6b78baa-b140-45bb-9ed1-9017851cea0d/MarbleOvals.jpg)
![Cutouts.jpg](https://images.squarespace-cdn.com/content/v1/631bb90434273376e1248738/3a245c80-9b51-49e4-8449-205e9d4d017b/Cutouts.jpg)