Loyal Army Clothing
Art Direction and Design
I became an associate designer for Loyal Army Clothing Inc. in 2006 where I managed all aspects of the design process for each of the unique product lines housed by this specialty label. I created original freehand illustration and vector drawings for textile graphics and print pattern, designed new fashion tops each season, organized tech packs for design submission, merchandised seasonal lines, produced graphic marketing material, and researched trends. We successfully expanded two distinct apparel labels tailored to specific market demographics.
A Brand Defined by Character
These styles sold in our flagship stores in Los Angeles, San Francisco and New York as well as specialty stores like Hot Topic and dELiA*s.
Loyal Army’s success relied on irresistible and relatable kawaii inspired characters. By incorporating these characters into prints influenced by popular trends we established brand recognition while keeping up with current fashion.
♥ LOYAL ARMY ♥ LOYAL ARMY
♥ LOYAL ARMY ♥ LOYAL ARMY
Growth Through Licensing
As Loyal Army continued to grow I collaborated with manufacturers to create licensed artwork for goods expanding the brand beyond our fashion bodies. These designs were informed by trend centric brand guides we provided to our partners each season, allowing them to quickly create successful products.
EVEN MORE LOVE
White Label Partnerships
Loyal Army’s unique fashion bodies and illustrations appealed to our audience and compelled retailers to commission white label designs for their seasonal lines.
